Privacy policy

Last updated: May 17, 2026

At Alira Beauty, we respect your privacy and are committed to protecting your personal data in accordance with the EU General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.alirabeautyofficial.com and place an order.

1. Who We Are

Business Name: Alira Beauty
Business Owner: Soraya Eekhout
Email: contact@alirabeautyeu.com
Registered Office Address: Business registration address only – not for mail or returns. Contact us at contact@alirabeautyeu.com
KvK Number: 99103494
VAT Number: NL005373411B82

2. What data do we collect and why?

When you visit, browse, or shop from Alira Beauty, we collect the following personal information, depending on your actions on the site:

a. When you place an order

We collect the following information to process and fulfil your order:

  • Full name

  • Billing and shipping address

  • Email address

  • Phone number (if required for delivery)

  • Payment method and partial payment information (e.g. card type, last 4 digits)*

*We do not store full credit card or bank details. Payments are securely processed through third-party providers:
– Shopify Payments (Visa, Mastercard, American Express, etc.)
– Mollie (iDEAL, Klarna, and other regional methods)
– PayPal

These platforms use industry-standard encryption and comply with PCI DSS (Payment Card Industry Data Security Standards).

b. When you contact us or sign up for emails

We collect your name, email address, and message content to respond to inquiries or send marketing updates (if consented).

c. When you visit the site

We may collect anonymized data like your IP address, device type, browser info, and pages visited to improve user experience and site performance (see Section 5: Cookies).

3. Why We Collect Your Data

We collect your data to:

  • Process and ship your orders

  • Contact you about your order status

  • Provide customer support

  • Prevent fraud and ensure security

  • Comply with tax and legal obligations

  • Send marketing emails (only with your consent)

4. Legal Basis for Processing

We process your data based on:

  • Contractual necessity – to fulfil your order and deliver purchased products
  • Legal obligations – for invoicing, tax purposes, and compliance with Dutch law
  • Legitimate interest – for analytics and fraud prevention, carefully balanced against your privacy rights and limited to what is necessary for our business operations
  • Consent – for marketing communications, which you may withdraw at any time

5. Sharing Your Data

We only share your data with:

  • Payment processors: Mollie, Shopify Payments
  • Shipping carriers to deliver your orders

  • Shopify as our e-commerce platform provider, including Shopify's Network Intelligence feature, which may use anonymised data to improve ad targeting and personalisation across the Shopify platform, in accordance with 

    Shopify's Additional Services Terms
  • Legal authorities if required by law

We do not sell your data to third parties.

6. International Transfers

Your data may be stored on Shopify servers located outside the EU (e.g., Canada or the US). Shopify is certified under the Data Privacy Framework (or similar mechanisms) ensuring appropriate data protection.

7. Your Rights (EU GDPR)

You have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate data
  • Request deletion of your data ("right to be forgotten")
  • Object to or restrict certain processing
  • Receive your personal data in a portable, machine-readable format (right to data portability)
  • Withdraw consent (for marketing) at any time
  • File a complaint with the Autoriteit Persoonsgegevens (AP) in the Netherlands

As a small business, Alira Beauty is not required to appoint a Data Protection Officer.

To exercise any of these rights, please contact: contact@alirabeautyeu.com

8. Data Retention

We retain your data for as long as necessary to fulfil your order, meet legal requirements, and resolve disputes. Order-related data is typically stored for 7 years (per Dutch tax law).

9. Cookies

We use essential cookies for store functionality and performance cookies (e.g., via Shopify analytics). You can manage cookie preferences via your browser.

10. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with a revised “last updated” date.