Alira Beauty is 100% cruelty-free. We never test on animals, and neither do our suppliers or manufacturers.

Yes, all Alira Beauty products are 100% vegan and gluten free! No animal-derived ingredients are used in any of our formulas

Our store is available in English and Dutch.

Alira Beauty is a luxury matte lipstick brand founded in the Netherlands. We create bold, long-lasting lip products for people who wear their confidence on their lips. Cruelty-free, vegan, gluten free and crafted with care.

Yes, Alira Beauty is fully founded and run by its owner. Every decision, from product development to customer care, is handled personally.

Domestic orders (Netherlands) typically arrive within 1–3 business days. EU orders take 3–7 business days, and international orders may take 5–14 business days.

Once your order has shipped, you'll receive a confirmation email with a tracking link.

We accept all major credit cards, debit cards and other options available at checkout.

Contact us as soon as possible via the Contact page and we'll do our best to help.

We accept returns within 14 days of delivery, unused and in original packaging. Contact us to initiate a return.

Yes. Reach out via the Contact page and we'll guide you through the process personally.

We currently ship to the Netherlands, Belgium, Luxembourg, Germany, Austria, France, Ireland, Monaco, Spain, Portugal, Italy, Greece, Malta, and more across Europe as well as the UK, USA, Canada, Australia, and New Zealand. We're continuously expanding our shipping destinations, so if your country isn't listed yet, feel free to contact us and we'll let you know when we ship to you!